Recruitment advertising doesn’t have a technology problem; it has an imagination problem. What we have is a scenario where job postings haven’t evolved much beyond help-wanted ads in the classified columns of newspapers. Recruiting ads are usually 2D, static blocks of text which are dull and focus on the requirements of the employer, first and foremost, rather than the reader. In 2018 it would be nice to see more employers embrace the visual web and produce high quality rich