“Some say it’s easier for start-ups and tech companies to embrace digitisation (apps, bots, artificial intelligence) because they have been born into this “tech era”, but how can traditional organisations make the necessary transition?” I get asked this question a lot, and frankly, it's irritating. Big companies (and many times, the HR people who work there) are fixated with being digital. I’m going to answer it here for anyone who is interested, so that I can simply send the